Legal Site’s Buzz-Building Ploy Backfires Badly

“The lawyer-referral site LawFirms.com wanted to build buzz for #immigration lawyers through a social-media marketing campaign. So it decided that the best way to do that was to poke fun at illegal immigrants and the so-called coyotes who profit by smuggling them across the desert into the United States.” [Law.com] More at: http://bit.ly/bZDSi

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