Tag: da Vinci

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Marketing as Artful as a Da Vinci

Over the past decade, the stock value of Intuitive Surgical, Inc. has grown more than twenty-fold, primarily on the strength of sales of its da Vinci robotic surgical system to hospitals and medical offices. The backbone[...]

da Vinci Surgical Robot Injuries

According to published reports: "[s]everal hospital burn lawsuits involving the “da Vinci Surgical Robot” claim that a number of patients have suffered serious burns. One New York father filed a wrongful death hospital burn lawsuit after[...]

In Medicine, Falling for Fake Innovation

THE sleek, four-armed “da Vinci” robot has been called a breakthrough technology for procedures like prostate surgery. “Imagine,” the manufacturer says, “having the benefits of a definitive treatment but with the potential for significantly less pain,[...]