Rocket Fuel Ad Fraud

09/10/2014

Rocket Fuel Lawsuit Investigation Re: Ad Fraud

Rocket Fuel Lawsuit Investigation re: Ad Fraud

Audet & Partners, LLP reports that Rocket Fuel, Inc. may have sold advertising inventory to customers possibly viewed more often by automated computer programs, or "bots," rather than by human beings.  In an expose published earlier this year, the Financial Times reported on a Rocket Fuel advertising inventory sold to Mercedes Benz that proved to consist largely of views by automated technology.  The Financial Times cited a report by Telemetry, a UK company specializing in detecting ad fraud, suggesting that 57% of the... Read More