Rocket Fuel Lawsuit Investigation Re: Ad Fraud
Audet & Partners, LLP reports that Rocket Fuel, Inc. may have sold advertising inventory to customers possibly viewed more often by automated computer programs, or “bots,” rather than by human beings. In an expose published earlier this year, the Financial Times reported on a Rocket Fuel advertising inventory sold to Mercedes Benz that proved to consist largely of views by automated technology. The Financial Times cited a report by Telemetry, a UK company specializing in detecting ad fraud, suggesting that 57% of the ad inventory sold to Mercedes Benz was viewed by fictitious entities.
Emerging concerns about “media fraud” have prompted a Rocket Fuel lawsuit by shareholders claiming that the value of there shares had been artificially inflated by Rocket Fuel, Inc.’s failure to adequately disclose concerns about this type of fraudulent activity. The lead plaintiff in that securities class action lawsuit has pointed to what media outlets including MediaLink, the National Law Review, Interactive Advertising Bureau, and the Wall Street Journal have termed a media fraud “crisis.”
If you are a customer who has purchased advertising from Rocket Fuel, Inc., you may potentially have a claim for damages based on the sale of advertising inventory viewed by these automated “bots” instead of real human beings. You are urged to contact a consumer fraud lawyer at Audet & Partners, LLP for a free, confidential case evaluation. You can call us toll-free at (800) 965-1461, or complete and submit our inquiry form on the right side of this page.