Were You Misled by Prevagen’s “For Your Brain” Ads?
If you purchased Prevagen supplements after seeing television or digital advertisements in early 2025 using the slogan “Prevagen – For Your Brain,” you may be eligible to participate in a legal action. These ads may have exaggerated the product’s effectiveness and made misleading claims about brain health and cognitive function, especially targeting older adults seeking memory support.
Why This Matters
In January 2025, the Federal Trade Commission (FTC) finalized an order against Quincy Bioscience, the makers of Prevagen, for deceptive advertising practices related to prior marketing campaigns. Learn more about Quincy Bioscience’s deceptive advertising from 2024 here. Despite this action, the company launched new advertisements beginning February 17, 2025, using the new tagline “For Your Brain.”
▶️ View a sample ad here
These new ads continued to market Prevagen as a supplement that improves brain health—without sufficient scientific evidence to support those claims. This may violate consumer protection laws under the Illinois Consumer Fraud and Deceptive Business Practices Act (ICFA) and other statutes.
Who Can Take Legal Action?
We are looking to speak with individuals who:
- Saw Prevagen advertisements featuring the “For Your Brain” tagline on or after February 17, 2025
- Purchased the product after viewing these ads
- Believed the product would improve or protect their brain health based on the ads
You do not need to have experienced physical harm. If you were misled by these ads and bought the product as a result, you may qualify.
Important FTC Background
The FTC’s longstanding concern is that Prevagen’s active ingredient, apoaequorin, has never been proven in human clinical trials to improve memory or brain function. In fact, multiple agencies, including:
- Federal Trade Commission
- The National Institutes of Health (NIH) have publicly questioned the scientific validity of Prevagen’s previous marketing claims.
How the Legal Process Works
If you qualify, joining the lawsuit is completely free, and there is no obligation to participate once you submit your information. Our legal team will review your case and guide you on next steps. If successful, you may be entitled to compensation or reimbursement for your purchases.
Take Action Today
If you purchased Prevagen after seeing one of these new ads, we want to hear from you. Don’t miss your opportunity to stand up against deceptive marketing.
Fill out the form listed on this page or call (800)965-1461 today to see if you qualify.