robot

01/08/2013

Marketing as Artful as a di Vinci

Over the past decade, the stock value of Intuitive Surgical, Inc. has grown more than twenty-fold, primarily on the strength of sales of its da Vinci robotic surgical system to hospitals and medical offices. The backbone of Intuitive's marketing strategy for the da Vinci surgical robot includes a flood of stern warnings to doctors that failing to adopt higher technology practices will result in loss of patients from this point forward to doctors adopting this robotic technology. Some... Read More
06/07/2012

da Vinci Surgical Robot Injuries

Screenshot - 06072012 - 09:10:15 AM

According to published reports: "everal hospital burn lawsuits involving the “da Vinci Surgical Robot” claim that a number of patients have suffered serious burns. One New York father filed a wrongful death hospital burn lawsuit after his daughter died as a result of burns caused by the robot. The lawsuit claims that the da Vinci robot caused burns to an artery and intestines when his daughter was having a hysterectomy in a Bronx hospital in August 2010. She died two weeks... Read More