Mirena IUD Irresponsible Advertising Continues Despite Rising Lawsuits
The amount of money a pharmaceutical spends on advertising its products doesn’t necessarily mean its products are safe. For example, drug giant Bayer, the maker of the Mirena IUD, has spent millions of dollars advertising its Mirena IUD contraceptive through TV and social media ads. The advertising apparently works – Mirena IUD sales reportedly topped $700 million in 2010. At the same time, women who have suffered serious complications after using the Mirena IUD including uterine perforation, miscarriage and even infertility are increasingly filing lawsuits against the company.
Mirena IUD Aggressive and Irresponsible Marketing
The FDA approved the Mirena IUD as a contraceptive device in 2000. Bayer aggressively marketed Mirena directly to women, through TV and social media. It was marketed in an infomercial-like context about how to have a more satisfying and intimate relationship with your partner when you don’t have to think about contraception all the time. Of course, the Mirena IUD did nothing other than function as a contraceptive, though this marketing campaign was designed to induce women into trying it. At the same time, serious health risks associated with using the device were omitted or minimized. The FDA noted that even the written Patient Insert failed to adequately disclose serious risks such as pelvic inflammatory disease and infertility associated with Mirena.
Mirena IUD Problems and FDA Adverse Reports
According to FDA reports, women who have used the Mirena IUD have reported over 45,000 “adverse events”. It has been reported to involve risks serious complications including:
- Uterine Perforation
- Ectopic Pregnancy and Miscarriage
- Ovarian Cysts
- Pelvic Inflammatory Disease
Mirena IUD Lawsuits
Millions of women may have used the Mirena IUD believing it was safe to use based on the heavy, positive advertising of the product. Women now coming forward about their Mirena IUD complications report being shocked to learn of the serious risks, side effects and complications associated with the device– asking, “How can a company advertise such a dangerous product?” Now these women are demanding answers from Bayer by filing lawsuits against the company for, among other things:
- Engaging in misleading and deceptive advertising
- Designing and selling a defective product
- Failing to adequately warn consumers of serious health risks
- Knowingly selling and distributing a dangerous product
Our defective medical product law firm is exploring the basis for financial recovery by women who experience injuries caused by the device becoming embedded or puncturing the wall of the uterus.
If you used the Mirena IUD and have experienced serious complications, our experienced product liability attorneys at Audet and Partners, LLP offer a free consultation so that we can evaluate your legal claim and advise you of your options. We invite you to call us at (800) 965-1461 or click here to submit our confidential case inquiry form online.